wrdforwrd

green and sustainable business

Archive for November 2009

KLM flies passengers with bio-kerosene

with one comment


If you were one of the passengers on KLM Royal Dutch Airline’s first passenger flight powered by bio-kerosene last week, then you were also one of the first to get a whiff of this new sustainable fuel, if indeed it is whiff-able.

The Netherlands airline also announced the formation of a joint venture to develop sustainable biofuels on a large scale. Called SkyEnergy, the consortium includes KLM, North Sea Petroleum and Spring Associates. In addition, the World Wide Fund for Nature (WWF) will advise the consortium about the ecological aspects of the venture.

Peter Hartman, KLM’s president and CEO, said the test flight proved that “this is technically feasible. Government, industry and society at large must now join forces to ensure that we quickly gain access to a continuous supply of biofuel.”

Read the rest of this entry »

Written by William DiBenedetto

November 30, 2009 at 12:53 pm

Coffee Grounds and Mushrooms Unite!

leave a comment »


In honor of Thanksgiving, a short food-related post to consume.

BTTR Ventures (pronounced Better and as in Back To The Roots) has a thing about mushrooms, while Peet’s Coffee & Tea of course has a very big thing about coffee (and tea). This unlikely duo has joined forces in a clever and delicious waste-to-food recycling venture that produces gourmet mushrooms out of coffee grounds.

Some 16 billion pounds of coffee beans are used each year, most of which eventually wind up in landfills. Cal Berkley Haas School of Business grads Alejandro Velez and Nikhil Aorara founded the company to turn one of the largest waste streams in America into sustainable local food. They do this by using coffee grounds as the substrate to grow different varieties mushrooms.

BTTR donates 10 percent of profits back to the community. In addition, the venture is creating new jobs in local urban areas.

Peet’s, based in Emeryville, CA, is the primary source of BTTR’s coffee grounds.

BTTR oyster and shitake mushrooms are available at select Whole Foods Markets in the San Francisco Bay area. Their mushrooms are also available for online ordering.

BusinessWeek recently selected Velez and Aorara for its Top 25 Entrepreneurs in America Under 25, and they were one of the OG25 – the 25 most innovative start-ups – at Opportunity Green.

Guilt-free coffee and gourmet mushrooms – yum!

Happy Thanksgiving!



Bookmark & Share

Written by William DiBenedetto

November 25, 2009 at 3:30 pm

Chrysler and Fiat break dance on EV development

with 2 comments


Not very long ago Chrysler Corp. pocketed more than $12.5 billion in government bailout funds to avoid a bankruptcy filing, promising on its way to the bank to build more fuel efficient cars and produce electric vehicles by 2011.

About three years later the U.S. carmaker has launched no hybrids – although plans for them remain in the works – and its ENVI electric vehicle program is fading fast in the rearview mirror largely because of a strategic decision by Fiat. Fiat received a 20 percent stake from the U.S. in exchange for the Italian carmaker’s more fuel-efficient chassis and engine technology, and is apparently calling the shots now at Chrysler.

Last year Chrysler had three electrics under development and five EV concepts were unveiled at the Detroit Auto Show. One EV launch, the Dodge Circuit, was even planned for late 2010.

Chrysler had also promised it would have about 500,000 EVs humming along by 2014. Last week Fiat and Chrysler CEO Sergio Marchionne slashed that somewhat grandiose estimate to 60,000 EVs or about 2 percent of Chrysler sales. He also said EVs remain a very tough proposition with current battery technology.

Read the rest of this entry »

Written by William DiBenedetto

November 23, 2009 at 4:48 pm

Beam it down, Sol

with 2 comments


The idea of the Solar power satellite is the yin to the yang of the Ronald Reagan’s expensive 1980s Star Wars fantasy, and almost as old. Scientists for decades have explored the potential of using space-based solar cells to beam power to the Earth.

Now the Japan Aerospace Exploration Agency (JAXA) has gone beyond whimsy by actually signing up several major collaborators to launch a giant one-gigawatt space solar power satellite into space. The players are huge – Fujitsu, Mitsubishi Electric and Sharp – and the bucks that JAXA has indicated it will invest in the project are also massive, $21 billion worth.

Read the rest of this entry »

Written by William DiBenedetto

November 18, 2009 at 1:34 pm

Posted in alternative energy, solar

Tagged with , , ,

Clean-coal and double-think

leave a comment »


ccsThe old warning to be careful about what you ask for was proven again by a recent report from the Australia-based Global CCS Institute.

The 224-page Strategic Analysis of the Global Status of Carbon Capture and Storage, prepared for the CCS Institute by a WorleyParsons-led consortium, is supposed to make the case for the efficacy of accelerating the commercial deployment of CCS projects.

It does sort of, but not very convincingly depending on one’s perspective. After reading the report one could argue the opposite: That putting the brakes on CCS and using the money on renewable energy projects instead is the better option. The report certainly is not the slam-dunk for commercial CCS projects dotting the globe and taking care of nasty coal-plant CO2 emissions by in effect, burying them that clean-coal fans anticipated.

Rather the report makes the case that CCS, or clean-coal technology, is currently moribund and too expensive. It’s technically feasible, but the political and economic challenges are huge: Only seven CCS projects exist and they are all attached to gas plants.

Read the rest of this entry »

Written by William DiBenedetto

November 13, 2009 at 5:38 pm

SC Johnson beats GHG reduction target

leave a comment »


s_c_johnsonSC Johnson, the maker of a variety of household products including Windex, Glade, Drano and Scrubbing Bubbles, says in its latest sustainability report that it has reduced greenhouse gas emissions 27 percent at its worldwide factories over the last eight years.

The GHG reduction in the Racine, WI, company’s U.S. operations since 2005 is 17 percent. Those reductions “have been met three years ahead of the company’s internal 2011 target,” it says in its 2009 Public Report, titled Responsibility=Resilience.

Those reductions are the equivalent of taking about 11,100 U.S. cars off the road for one year, the report says. The 2009 Public Report is SC Johnson’s 18th year of reporting on sustainability objectives.

Read the rest of this entry »

Written by William DiBenedetto

November 9, 2009 at 6:18 pm

Ex-Im Bank carbon policy gives credit to renewables

leave a comment »


greeninvestimageThe Export-Import Bank of the United States is setting up a $250 million credit facility aimed at helping to promote and finance renewable energy exports, including solar, wind and geothermal energy products and projects.

The move this week makes Ex-Im the world’s first Export Credit Agency to fashion this type of credit assistance and also the first to adopt a “carbon policy” to guide financial support for U.S. exports “in light of climate change concerns,” the agency says.

“We want to help American manufacturers produce green technology for the world. This common sense approach is good for the environment. It’s good for business, and it’s good for American workers,” said Fred P. Hochberg, chairman and president of Ex-Im Bank.

Read the rest of this entry »

Written by William DiBenedetto

November 6, 2009 at 3:44 pm

Follow

Get every new post delivered to your Inbox.

Join 411 other followers

%d bloggers like this: