wrdforwrd

green and sustainable business

An eco-chic Sprout you can wear or compost

with 2 comments


For all you watch fanatics – you know who you are, you compulsively watch the watch shows on ShopNBC until all hours and even more compulsively buy them at the risk of solvency, credit score, marriage and good nutrition – there’s one more to add to the collection: A green watch that’s almost entirely biodegradable.

Meet Sprout Watches, an eco-friendly timepiece constructed from at least 86 percent sustainable materials. Each watch is made with naturally biodegradable materials: corn resin case and caseback, bezel, reflector ring, movement holder and buckle closure, certified organic cotton strap, natural bamboo dial, a mineral crystal and a mercury-free battery.

Even better, the packaging is made from at least 80 percent post-consumer materials and is 100 percent recyclable.

The manufacturer is not, Johnny-come-lately to the world of watchmaking either. E. Gluck Corporation has been making timepieces for more than 50 years.

“Our strength as a company comes from an invaluable knowledge, technical expertise and a real passion for the traditions of watch making,” says Senior Vice President Jerry Dikowitz in a PR News release. “Looking ahead to a greener future for our company and our planet we asked the simple question, ‘How can we make a greener watch for greener times?”

You might recognize some other licensed watch brands from E. Gluck, including AK Anne Klein, Anne Klein New York, Badgley Mischka, JLO by Jennifer Lopez, Lucky Brand, Nine West, along with its proprietary brand, Armitron.

A Earth Day gimmick? – well, sorta. But the Sprout has appeal to the trendy eco-chic crowd and the serious watch collector. It’s also cheap enough to just toss in the compost bin once the battery expires and get another because it would cost more to buy and replace a new battery.

It’s available through the Sprout website and Nordstrom for about $30.00.

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Written by William DiBenedetto

April 28, 2010 at 10:21 am

2 Responses

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  1. All of us have to find keep searching for possibilities to help save our planet. Great reading about this.

    Guy Kalti

    September 22, 2010 at 7:10 pm

  2. Thank you for this article. I am always looking for webpages that I can relay back to others as part of my business.

    Brigid Whitlingum

    October 1, 2010 at 7:47 am


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