green and sustainable business

Earth Day for the rest of us

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While corporations increasingly glom-on to Earth Day as a public relations and marketing tool to demonstrate just how green and sustainable they are – whether they really are or not – the Sierra Club is taking the jamboree back to its more populist and individual roots, with Seven Ways to Heaven on Earth Day 2009.

Don’t forget, April 22 is the 39th edition of Earth Day and as the club says, “If you let this one come and go without doing some good work to celebrate the day, well, you just might not get into heaven.”

It continues:  “We confirmed with the eco angels (green wings, pesticide-free cotton gowns, and fair-trade halos) that the following seven activities will confirm your seat at that big sustainable feast in the sky.” So click the link above, read, enjoy, laugh, cry and get ready to “Get out and DO something!”

And remember: Every day is Earth Day.


Written by William DiBenedetto

13 April, 2009 at 8:35 am

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