green and sustainable business

Sunday feeling: the tire must roll

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CooperGFEAs long as we still have to use rubber on the road to propel our gasoline-powered vehicles – likely for a long time – we should try to make the process as efficient as possible from the ground up.

Cooper Tire and Rubber Company last week rolled out a new line of low-resistance, fuel-saving tires, the Cooper GFE.

The GFE stands for Greater Fuel Efficiency and the company says it is available now at tire dealerships nationwide.

It is Cooper’s first tire to focus on lower rolling resistance by using “advanced design and materials technology to maximize fuel economy.” This will save money at the pump, the company maintains, while providing “excellent” tread wear and traction.

It is designed as an all-season touring tire and is offered in eight sizes that are targeted for fuel-efficient vehicles. The line also includes popular broadline sizes. The GFE will fit Toyota’s Hybrid Prius, Corolla, Yaris and Echo; key Honda fitments include the Hybrid Civic and Fit.

The size range also covers “several vehicles” from GM, Ford, Chrysler and Nissan, the Findlay, OH-based Cooper says.

The tire showcases the Cooper Energy Return Technology, a new tread stock that features a “unique silica technology married with a specialized polymer to provide very low-rolling resistance, while maintaining outstanding wet grip and long tread life,” the company says.

It also features a new mold technology that uses traction compensating sipes that actually increase in length as the tire wears. The interlocking action of the sipes helps provide more stable handling when the tire is new, and adds length to the biting edges throughout the life of the tire, Cooper says.

Cooper says the all-season design employs a computer-enhanced, sound-quality system that “optimizes the tread pattern to produce a quiet ride.”

The GFE features a 60,000-mile tread wear protection warranty, is covered under Copper’s standard warranty and includes a free 45-day road test.

But the price to pick up a set was not disclosed.


Written by William DiBenedetto

12 July, 2009 at 9:05 am

Posted in transportation

Tagged with , ,

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