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Posts Tagged ‘Microsoft

Things in the wind

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Recent news on the environmental front is full of wind chimes.

Did you know, for example, that Mars Inc. is making M&Ms with wind power? In fact Mars has engaged two popular spokespersons from its M&M entourage, ‘Red’ and ‘Yellow,’ Red, the self-proclaimed leader and Yellow, his faithful sidekick, have become the latest advocates for renewable wind-powered energy, tackling climate change in the launch of M&M’s Fans of Wind energy crusade.

“We want to make sure that everyone understands that climate change is a real issue,” said Berta De Pablos-Barbier, president of Mars Wrigley Confectionery U.S., in a recent interview for TheStreet. “A wind turbine spinning for one second produces the energy equivalent to what’s needed to make eight packs of M&M’S,” she said. Here’s her video.

The Fans of Wind campaign is part of Mars’ Sustainable in a Generation Plan that includes $1 billion investment over the next few years to tackle climate change and the scarcity of resources.

Microsoft has signed a 15-year power purchase agreement (PPA) for 100% of the electricity from GE’s new 37-megawatt Tullahennel wind farm in County Kerry, Ireland. Microsoft said the deal will help support an expansion of its cloud computing services offerings in the country.
 As part of the deal, Microsoft also signed an agreement with the Dublin-based energy trading company ElectroRoute to provide energy trading services to Microsoft.

In addition to producing energy, the project will produce valuable data on energy storage. Each turbine will have an integrated battery; Microsoft and GE will test how these batteries can be used to capture and store excess energy, and then provide it back to the grid as needed. “This provides more predictable power to an increasingly green Irish grid, by smoothing out peaks and valleys in wind production. This will better enable intermittent clean power sources like wind energy to be added to the Irish grid,” Microsoft said. This will be the first deployment of integration into wind turbines to store energy in Europe.

Then, according to a Washington Post article last month, “there’s enough wind energy over the oceans to power human civilization, scientists say.”

The article cites National Academy of Sciences findings that there is so much wind energy potential over oceans that it could theoretically be used to generate “civilization scale power” — “assuming, that is, that we are willing to cover enormous stretches of the sea with turbines, and can come up with ways to install and maintain them in often extreme ocean environments. ”

That sounds very theoretical, expensive and probably extremely unlikely, but it’s nice to know the potential is there if we need it — and we probably will someday.

We might as well try and catch the wind.

Image: Turbine B W by richardghawley via Flickr CC

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Microsoft doubled renewable energy purchases in FY 2013

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MS citizenshipBefore this difficult year fades into history, I wanted to call attention to an excellent development, care of a local PNW company you may have heard of, Microsoft Corp.

Microsoft’s 2013 “Citizenship Report” describes an ambitious agenda that features making its operations carbon neutral, and using the “power of technology” to promote human rights.

The software giant’s fiscal year 2013 was pivotal on those points, CEO Steven A. Ballmer wrote, because it took the “first big, bold steps” in it its transformation to a devices and services company and in its citizenship work. Read the rest of this entry »

Written by William DiBenedetto

5 December, 2013 at 4:30 am

Dumb or Brilliant? The Nigeria Email Business Model

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If you’ve wondered—as I have—why those ubiquitous and clumsily-written emails from Nigeria “officials” still plague your inbox on an almost daily basis, it’s probably because it’s a business model that works.

Actually, the scam works brilliantly, according to an article from Inc., “Secrets of the Email Scammers.” It says there are “real business smarts” behind those noxious Nigerian emails: They must occasionally work, “or you wouldn’t still be receiving them.” Read the rest of this entry »

Written by William DiBenedetto

6 August, 2012 at 2:00 am

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